Netherlands Indische Rubber Industrie (NIRI) was established in 1936 in Cirebon. It started as a kerosene trading company. NIRI used to source kerosene from overseas to be resold in Indonesia and several neighboring countries. The radical change took place in 1955 . The company changed direction towards rubber manufacture since Pertamina started dominating the local oil trading scene. In 1960, the company was nationalized to become what was known as National Indonesian Rubber Industry Ltd. The product range included carpet, nappy changing mat, bottle seal to bicycle tires. Later in 1989, the company name changed into Samudera Luas Paramacitra (SLP) Ltd. but continued using NIRI in its logo.
In 1989, SLP opened up its second facility in Kanci on the Cirebon-Tegal Road. The 1stplant, located in the inner city area of Cirebon, continued to operate until 2004. In 2004, all the production and operational facility in the inner city plant were relocated to the newer facility in order to centralize all of the SLP’s production and operational activities. The facility in Kanci is still operational to date and serves as the central business unit of the company albeit the continuous market expansion to various locations in Indonesia and overseas.
SLP – The Present Day
The present day SLP is run by the third generation of owners. SLP’s manufacturing site now boasts 10,000 m2 of production floor. In line with our vision to become a global player by 2008, we introduced ISO 9001 to achieve internationally acknowledged quality management system.